What began as a concept to redesign GOYA’s seasoning boxes evolved into something entirely different. This project took a new direction—imagining a fine wine collection for GOYA. I explored the question: If GOYA were to enter the world of fine wines, what would that look like? The result is a playful yet thoughtful juxtaposition—transforming the everyday familiarity of grocery store seasoning packets into an elevated, refined wine collection that still honors GOYA’s cultural roots.
The wine labels—La Violentina Red, Merliot Rosé, and Sonsonate White—draw inspiration from cities in El Salvador, with La Violentina playfully nodding to my mother’s name, Violeta. Each name reflects both cultural pride and a personal touch, bringing warmth and identity to the collection.
Inspired by the iconic 'O's in the GOYA logo, the design took on a classic yet playful character—blending tradition with a fresh, imaginative twist.
