I conceptualized the MYLO bar packaging with the goal of creating a fun and distinctive presence on beauty shelves. Inspired by Paula Scher's Bring in 'Da Noise, "Bring in the 'Da Funk Poster", I decided to use similar elements for these prototypes.
A soap packaging concept that reflects on the work of Paula Scher and her extraordinary way of using type to make what is well known as her 'Da Funk' Public Theater poster.
